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Zynga shares slide after privileged status with Facebook ends

Written By Bersemangat on Minggu, 02 Desember 2012 | 17.56

(Reuters) - Shares of gaming company Zynga Inc fell as much as 10 percent, a day after the "Farmville" creator reached an agreement with Facebook Inc that reduces its dependence on the social networking giant.

The companies reported in regulatory filings on Thursday that they have reached an agreement to amend a 2010 deal that was widely seen as giving Zynga privileged status on the world's No.1 social network.

Zynga gets a freer hand to operate a standalone gaming website, but gives up its ability to promote its site on Facebook and to draw from the thriving social network of about 1 billion users.

"Although Zynga investors have reacted negatively to Thursday's announcements so far, we view them as a long-term positive for both companies," Wedbush Securities analyst Michael Pachter said in a note to clients.

"Zynga now has an advantage to offer more payment options which could result in additional subscribers who are not Facebook users," he said, maintaining his "outperform" rating and price target of $4 on the stock.

Both internet companies have been trying to reduce their interdependence, with Zynga starting up its own Zynga.com platform, and Facebook wooing other games developers.

In recent quarters, fees from Zynga contributed 15 percent of Facebook's revenue, while Zynga relies on Facebook for roughly 80 percent of its revenue.

Francisco-based Zynga's shares were down 7 percent at $2.44 in morning trading on the New York Stock Exchange on Friday.

Facebook shares were down more than 1 percent at $26.98.

(Reporting By Aurindom Mukherjee in Bangalore; Editing by Don Sebastian)


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EBay's double tax base prompts calls for investigation

LONDON (Reuters) - Britain and Germany may have missed out on a combined $1 billion in sales tax since online marketplace eBay picked a tiny Luxembourg office as its base for EU sales, a shift that lawmakers say should now be investigated.

EBay's nomination of Luxembourg unit eBay Europe Sarl - with a staff of nine - as its provider of services to EU clients allows it to charge customers in Europe a low rate of sales tax, often known as Value Added Tax, helping it to compete against rivals.

However, the unit doesn't actually receive the money from sales. Instead, eBay said it continues to channel revenues through a Berne-based unit, allowing the company also to benefit from what Swiss tax lawyers say is the most competitive corporate income tax regime in Europe.

EU rules allow companies to establish subsidiaries in Luxembourg and levy VAT at Luxembourg's low VAT rate on sales to customers across the bloc.

However, the rules also allow individual EU taxmen to challenge any claim to Luxembourg residence, and the right to charge Luxembourg VAT, in their domestic courts, if the taxman feels a Luxembourg-based subsidiary does not have sufficient staff or assets to support its claim to be the true supplier of goods or services.

Tax experts say eBay's arrangement, which appears to give eBay the best of both income and sales tax worlds, could be open to challenge, and lawmakers in the UK and Germany want their taxmen to investigate.

"I hope that HMRC (UK tax authority Her Majesty's Revenue and Customs) takes note ... and takes prompt action," said Margaret Hodge, member of parliament and chairman of the Public Accounts Committee (PAC), which monitors government finances.

"I will be seeking assurance that they are, next time we take evidence from HMRC," she added. Officials from HMRC are due to testify to the PAC in early December as part of the committee's investigation into tax matters.

Sven Giegold, member of the European Parliament for Germany's Green Party, said he wanted the German tax authorities to "have a very critical look at this".

It is common for companies to seek to reduce their tax bills, and a number of multinationals have established bases in Luxembourg so they can charge customers lower levels of VAT.

EBay said HMRC was aware of all its tax arrangements and that it was confident it met all its tax liabilities in the UK and elsewhere.

"In all countries and at all times, eBay is fully compliant with national, EU and international tax rules (including the OECD) including the remittance of VAT to the appropriate authorities," an eBay spokesman said in an emailed statement.

The UK, German, French and Luxembourg tax authorities declined to comment on eBay, citing rules on taxpayer confidentiality.

LOWER THRESHOLD

Big companies' tax practices have risen to the top of the political agenda in Europe in the past year, with lawmakers growing increasingly frustrated with the way in which companies such as search engine company Google pay almost no income tax in countries where they have billions of dollars in sales.

The companies escape liability for income taxes in countries like the UK by arguing the value created by their business, and therefore the location where the profit should be realized, is not the place where the customer resides, but rather in the location where the intellectual property underpinning the product or service is based.

Chas Roy-Chowdhury, head of taxation at the Association of Chartered Certified Accountants, said this was a valid economic argument and that if, for example, HMRC wants to claim more income tax from Google, it has to prove the company is generating more value in the UK than it is declaring.

This would require a thorough deconstruction of its business model and supply chain.

However, it is easier to establish liability to VAT, since this tax hinges simply on the location of the buyer and seller.

"The threshold is lower," said Simon Newark, head of VAT at accountants UHY Hacker.

"There are a lot more aspects for HMRC to challenge in VAT than in direct (income) tax."

For tax purposes, the EU deems eBay's online platform an "electronically supplied service", a category that also covers e-Books and music downloads.

Under EU rules, suppliers of such services based within the bloc are supposed to charge EU customers VAT at the rate prevailing in the country where the supplier is based.

A number of suppliers of electronic services, including Amazon.Com Inc and Apple Inc's iTunes have established European headquarters in Luxembourg to enable them to charge customers lower VAT rates than prevail in their customers' countries.

Luxembourg has traditionally charged the lowest standard VAT rates in the European Union. Its 15 percent rate compares with rates of 19-25 percent in most other EU members.

By charging customers VAT at Luxembourg's rate eBay is better able to compete with rivals based elsewhere in the EU, such as Britain's eBid, which must charge customers VAT at the standard UK rate of 20 percent.

However, to be entitled to charge Luxembourg rates, a company has to be able to prove in British, German or EU courts that it is genuinely based in the Grand Duchy.

Companies selling to EU customers from outside the EU - as eBay was until the 2007 nomination of eBay Europe Sarl as supplier to EU clients - must charge European customers VAT at the rate prevailing in the country where the customer resides, and to pay that VAT to the taxman in the customer's country.

There is no definitive checklist that determines the true base of a company and any decision by a national court can be challenged in the European Court of Justice. In the UK, HMRC said it approached the matter on a case-by-case basis, and disputes are often resolved in court.

"HMRC will challenge any arrangements where it is claimed that supplies are made from a particular country but the business does not have the necessary resources to make those supplies," a spokesman said.

EUROPE EXPANSION

EBay, which is headquartered in San Jose, California, moved into Europe in 1999 when it established eBay International in Berne. Switzerland's low income tax regime for foreign companies was highly beneficial for the auction site. "We do have a very favorable international tax structure," then-Chief Financial Officer Rajiv Dutta told analysts in 2002 when asked how the company managed to pay such low taxes on its non-U.S. income.

The Swiss base also meant, initially, that the company didn't have to charge EU customers VAT. But in 2003, Brussels changed the rules, which forced eBay to charge EU sellers on its platform VAT based on their residence. The VAT gathered was remitted to the tax authority in the customer's country.

Not all customers are charged VAT. Most medium-sized and big businesses are legitimately exempted from paying VAT on some purchases, such as eBay seller fees.

EBay's Swiss-based European public relations head declined to say what portion of its EU customers were liable to be charged VAT. James Cordwell, equities analyst at Atlantic Equities, estimated that such customers accounted for 40-50 percent of sales in Europe.

Since the 2007 creation of its Luxembourg operation, eBay has had German fee revenues of $6.1 billion and UK revenues of $5 billion, its annual accounts show.

If the services were supplied from Switzerland or another non-EU country, and assuming only half of customers should have been charged VAT, EU rules would have obliged eBay to collect $580 million in VAT for the German taxman and $500 million in VAT for HMRC since 2007.

EBay's entitlement to charge Luxembourg VAT on sales and to pay this to the Luxembourg taxman rests on being able to prove in court that eBay Europe Sarl is the provider of services to EU clients.

But despite German and UK fee income of $3.1 billion last year, eBay Europe Sarl recorded turnover of only 5 million euros in 2011.

John Hemming, an MP with the Liberal Democrats, the junior partner in the British coalition government, said the fact eBay's sales revenues did not go through the Luxembourg unit undermined the claim that it was the true provider of services to EU clients.

"If it's a real transaction, you would expect the money to pass with it, and not pass someplace else," he said.

Rather than going to Luxembourg, the money generated from customers continues to go to Berne-based eBay International AG, a spokeswoman said.

When Reuters visited in mid November, staff at the Luxembourg office, just opposite the central post office, declined to discuss what operations the unit conducted for eBay.

A spokesman later said the office conducted activities including billing, data privacy, contracting, regulatory, management and some customer services operations.

By contrast, Amazon and iTunes do report their sales of ebooks and music downloads to EU customers through their Luxembourg units.

Prem Sikka, professor of accounting at Essex University, along with Newark and Roy-Chowdhury said a cash trail through a unit was one of the key factors used as evidence that the unit was the true supplier of a service.

UK and German tax authorities could argue that the shift in eBay's supply base to Luxembourg from Berne was therefore not genuine. If successful, they could claim back the VAT lost.

EBay declined to say why it channeled sales through Switzerland. Tax advisors say the country can still offer some companies lower tax rates than other European low-tax jurisdictions such as Ireland and Luxembourg.

Indeed, EBay's closest rival Amazon, which channels about half its non-U.S. earnings through Luxembourg, reported average income tax on overseas earnings of 6 percent in the past four years. EBay paid just 3 percent over the same period.

(Additional reporting by Brenda Goh; Editing by Will Waterman)


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Chinese bid for A123 may raise security risks: Senators

WASHINGTON (Reuters) - A Chinese company's attempt to take over government-backed battery maker A123 raises serious national security concerns, a bipartisan group of lawmakers said this week, adding to growing congressional opposition to the deal.

China's Wanxiang Group Corp is currently competing with U.S.-based Johnson Controls Inc to buy bankrupt A123, which makes lithium ion batteries for electric cars.

The government must ensure that any sale of A123's technology, which has also been used by the military and to support the U.S. electrical grid, does not threaten domestic security, the senators said in letter to Treasury Secretary Timothy Geithner, Energy Secretary Steven Chu and other top cabinet officials.

Among the eight senators and one senator-elect signing the letter were influential Republican Rob Portman of Ohio and Democrat Dick Durbin of Illinois.

They called on the powerful Committee on Foreign Investment in the United States (CFIUS) to consider any "potentially harmful consequences that could occur as a result" of a sale to Wanxiang.

To acquire A123, Wanxiang needs approval from CFIUS, a U.S. inter-agency panel that vets foreign deals for security concerns.

Wanxiang's law firm Sidley Austin has said that it would submit its bid to CFIUS.

The lawmakers also raised concerns that Wanxiang could receive taxpayer funded assets from A123, which was awarded a $249 million grant by the Obama administration.

"The transfer of assets, technology and intellectual property, developed with American tax dollars, to a foreign company would be irresponsible," the letter said.

The U.S. government has argued in court that A123 cannot be sold without its consent since it received a grant from the Energy Department.

The government did not identify a preferred buyer in its court filing, but the administration has stressed that none of the government's grant would be allowed to fund facilities abroad.

Prior to filing for bankruptcy in October, A123 had received about half of its grant.

When the company filed for Chapter 11 bankruptcy protection in October its plan was to sell its battery business to Milwaukee-based Johnson Controls for $125 million.

This planned sale is subject to better bids at an auction in December. Wanxiang, an auto parts supplier, has said it intends to make an offer for the company.

Wanxiang's pursuit of A123 has been met with uneasiness from Congress. Other lawmakers such as Republican Senators John Thune and Charles Grassley and Democratic Senators Debbie Stabenow and Carl Levin have already voiced misgivings.

(Additional reporting by Ben Klayman; Editing by Bob Burgdorfer)


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7 Apps You Don't Want To Miss

Fantastical

Popular Mac calendar app Fantastical made its way to iOS this week. Offering many of the same features as the desktop version of the app, Fantastical has a DayTicker for quickly navigating through your upcoming calendar, and voice scheduling capabilities that allow you to schedule events by just talking to the app.

Click here to view this gallery.

[More from Mashable: Top 10 Tech This Week]

It can be tough to keep up with all the new apps released every week. But you're in luck -- we take care of that for you, creating a roundup each weekend of our favorite new and updated apps.

This week a new calendar app launched for iOS to help you keep up with your schedule, and a sports stats app launched to help you keep track of your favorite team.

[More from Mashable: Your Most Mobile Friend Deserves the Wallee Smartphone Mount]

Another app brought an interactive version of a popular children's book to Android, and a messenger app brought interactivity to the messages you are able to send to friends.

Check out the gallery above for a look at this week's app highlights.

If you're still looking for more, check out last week's Apps You Don't Want To Miss.

Think we left a great new app off the list? Let us know in the comments below.

Photo courtesy iStockphoto, scanrail.

This story originally published on Mashable here.


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6 Futuristic Fireplaces to Keep You Warm This Winter

Who would have guessed -- the futuristic-looking luxury fireplace industry is booming. Surprisingly, if you can dream it, it can be built. But, most of the time, it'll cost you.

It seems we're no longer just content to view the crackling Yule Log on our TVs. These fireplaces even move past the traditional stone and brick models commonly seen today. They run on gas and have controllers to turn them on or off. Some can even be operated from smartphone apps.

[More from Mashable: For Sale: Space Shuttle Xing Sign]

Check out the gallery and tell us which one is most appealing to you.

Uni Flame

The Uni Flame indoor or outdoor fireplace comes from modern home goods company Radius.

[More from Mashable: Portland Toymakers Create Ten-Legged Bamboo Companion [VIDEO]]

Click here to view this gallery.

Photo courtesy of iStockphoto, dszc

This story originally published on Mashable here.


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Zynga shares slide after privileged status with Facebook ends

Written By Bersemangat on Sabtu, 01 Desember 2012 | 17.56

(Reuters) - Shares of gaming company Zynga Inc fell as much as 10 percent, a day after the "Farmville" creator reached an agreement with Facebook Inc that reduces its dependence on the social networking giant.

The companies reported in regulatory filings on Thursday that they have reached an agreement to amend a 2010 deal that was widely seen as giving Zynga privileged status on the world's No.1 social network.

Zynga gets a freer hand to operate a standalone gaming website, but gives up its ability to promote its site on Facebook and to draw from the thriving social network of about 1 billion users.

"Although Zynga investors have reacted negatively to Thursday's announcements so far, we view them as a long-term positive for both companies," Wedbush Securities analyst Michael Pachter said in a note to clients.

"Zynga now has an advantage to offer more payment options which could result in additional subscribers who are not Facebook users," he said, maintaining his "outperform" rating and price target of $4 on the stock.

Both internet companies have been trying to reduce their interdependence, with Zynga starting up its own Zynga.com platform, and Facebook wooing other games developers.

In recent quarters, fees from Zynga contributed 15 percent of Facebook's revenue, while Zynga relies on Facebook for roughly 80 percent of its revenue.

Francisco-based Zynga's shares were down 7 percent at $2.44 in morning trading on the New York Stock Exchange on Friday.

Facebook shares were down more than 1 percent at $26.98.

(Reporting By Aurindom Mukherjee in Bangalore; Editing by Don Sebastian)


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Facebook Cover Photos Are Disappearing

In the scope of a couple of days, several people -- including Mashable staffers -- have seen their Facebook cover photos disappear without explanation. The issue appears to be a move by Facebook to aggressively crack down on images that are considered promotional.

[More from Mashable: 500,000 Facebook Users Chase Fake $1 Million From Powerball 'Winner']

I first encountered the issue yesterday when Facebook ostensibly removed a promotional still from the TV series Doctor Who that I used as a cover photo. When I attempted to upload another image, I saw this message:

Pick a unique photo from your life to feature at the top of your timeline. Note: This space is not meant for banner ads or other promotions. Please don't use content that is commercial, promotional, copyright-infringing or already in use on other people's covers.

[More from Mashable: This Facebook App Gives Annoying Friends a 'Time Out']

Since we published the original article about the incident, several readers have come forward, reporting the same thing happened to them in the comments. In addition, three other Mashable staffers reported Facebook removing their cover photos in the last 24 hours.

When asked if there was some kind of crackdown going on, a Facebook spokesperson told Mashable via email that Facebook's policies regarding photos and cover photos haven't changed. Facebook's terms of service specifies that a cover photo should be a "unique image that represents your Page."

The exact reason why Facebook removed each cover is a mystery, since the user is not informed, except by the glaring empty space where the photo used to be. It could be due to a copyright violation or that the photo was deemed to "promotional." Although Facebook removes the photo from the cover position, it doesn't actually delete the photo itself.

"Facebook is in business to make money," says Lou Kerner, a former social media analyst and founder of the Social Internet Fund. "The great thing about that is most ways they're going to make money is by letting people do what they want -- as long as it doesn't break the law. For the most part, if they act in the user's best interest, they act in their own best interests."

While I speculated Facebook was removing cover photos to prevent the site from becoming too tacky, one of Mashable's commenters suggested Facebook was looking to preserve its business model. After all, if brands recruit "ambassadors" by encouraging -- or paying -- them upload promotional cover photos, that would detract from Facebook's own tools that are meant to help brands engage with their fans on the service.

Disney, for example, offers fans of its franchises images to download that are specifically formatted for Facebook Timeline. If this is indeed a crackdown, that practice could cease.

"That seems more heavy-handed than Facebook generally acts," says Kerner. "That sounds very egregious to me in terms of how they want brands and people to interact. I don't see how Facebook benefits by not allowing a brand's fans to engage with the brand like that."

How widespread is the practice? It's hard to say from the evidence so far, but based on Twitter reactions over the last day, it's definitely been happening regularly. Although some users say the removed photos were their own, the pattern that seems to be emerging is that the photos are either promotional or violate copyright:

Why do you think Facebook is removing users' cover photos and should it be doing so? Share your reactions in the comments.

1. Red Bull

Not only has Red Bull taken advantage of Timeline, it has also created a scavenger hunt with prizes to get fans interacting with the company's history.

Click here to view this gallery.

This story originally published on Mashable here.


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EBay's double tax base prompts calls for investigation

LONDON (Reuters) - Britain and Germany may have missed out on a combined $1 billion in sales tax since online marketplace eBay picked a tiny Luxembourg office as its base for EU sales, a shift that lawmakers say should now be investigated.

EBay's nomination of Luxembourg unit eBay Europe Sarl - with a staff of nine - as its provider of services to EU clients allows it to charge customers in Europe a low rate of sales tax, often known as Value Added Tax, helping it to compete against rivals.

However, the unit doesn't actually receive the money from sales. Instead, eBay said it continues to channel revenues through a Berne-based unit, allowing the company also to benefit from what Swiss tax lawyers say is the most competitive corporate income tax regime in Europe.

EU rules allow companies to establish subsidiaries in Luxembourg and levy VAT at Luxembourg's low VAT rate on sales to customers across the bloc.

However, the rules also allow individual EU taxmen to challenge any claim to Luxembourg residence, and the right to charge Luxembourg VAT, in their domestic courts, if the taxman feels a Luxembourg-based subsidiary does not have sufficient staff or assets to support its claim to be the true supplier of goods or services.

Tax experts say eBay's arrangement, which appears to give eBay the best of both income and sales tax worlds, could be open to challenge, and lawmakers in the UK and Germany want their taxmen to investigate.

"I hope that HMRC (UK tax authority Her Majesty's Revenue and Customs) takes note ... and takes prompt action," said Margaret Hodge, member of parliament and chairman of the Public Accounts Committee (PAC), which monitors government finances.

"I will be seeking assurance that they are, next time we take evidence from HMRC," she added. Officials from HMRC are due to testify to the PAC in early December as part of the committee's investigation into tax matters.

Sven Giegold, member of the European Parliament for Germany's Green Party, said he wanted the German tax authorities to "have a very critical look at this".

It is common for companies to seek to reduce their tax bills, and a number of multinationals have established bases in Luxembourg so they can charge customers lower levels of VAT.

EBay said HMRC was aware of all its tax arrangements and that it was confident it met all its tax liabilities in the UK and elsewhere.

"In all countries and at all times, eBay is fully compliant with national, EU and international tax rules (including the OECD) including the remittance of VAT to the appropriate authorities," an eBay spokesman said in an emailed statement.

The UK, German, French and Luxembourg tax authorities declined to comment on eBay, citing rules on taxpayer confidentiality.

LOWER THRESHOLD

Big companies' tax practices have risen to the top of the political agenda in Europe in the past year, with lawmakers growing increasingly frustrated with the way in which companies such as search engine company Google pay almost no income tax in countries where they have billions of dollars in sales.

The companies escape liability for income taxes in countries like the UK by arguing the value created by their business, and therefore the location where the profit should be realized, is not the place where the customer resides, but rather in the location where the intellectual property underpinning the product or service is based.

Chas Roy-Chowdhury, head of taxation at the Association of Chartered Certified Accountants, said this was a valid economic argument and that if, for example, HMRC wants to claim more income tax from Google, it has to prove the company is generating more value in the UK than it is declaring.

This would require a thorough deconstruction of its business model and supply chain.

However, it is easier to establish liability to VAT, since this tax hinges simply on the location of the buyer and seller.

"The threshold is lower," said Simon Newark, head of VAT at accountants UHY Hacker.

"There are a lot more aspects for HMRC to challenge in VAT than in direct (income) tax."

For tax purposes, the EU deems eBay's online platform an "electronically supplied service", a category that also covers e-Books and music downloads.

Under EU rules, suppliers of such services based within the bloc are supposed to charge EU customers VAT at the rate prevailing in the country where the supplier is based.

A number of suppliers of electronic services, including Amazon.Com Inc and Apple Inc's iTunes have established European headquarters in Luxembourg to enable them to charge customers lower VAT rates than prevail in their customers' countries.

Luxembourg has traditionally charged the lowest standard VAT rates in the European Union. Its 15 percent rate compares with rates of 19-25 percent in most other EU members.

By charging customers VAT at Luxembourg's rate eBay is better able to compete with rivals based elsewhere in the EU, such as Britain's eBid, which must charge customers VAT at the standard UK rate of 20 percent.

However, to be entitled to charge Luxembourg rates, a company has to be able to prove in British, German or EU courts that it is genuinely based in the Grand Duchy.

Companies selling to EU customers from outside the EU - as eBay was until the 2007 nomination of eBay Europe Sarl as supplier to EU clients - must charge European customers VAT at the rate prevailing in the country where the customer resides, and to pay that VAT to the taxman in the customer's country.

There is no definitive checklist that determines the true base of a company and any decision by a national court can be challenged in the European Court of Justice. In the UK, HMRC said it approached the matter on a case-by-case basis, and disputes are often resolved in court.

"HMRC will challenge any arrangements where it is claimed that supplies are made from a particular country but the business does not have the necessary resources to make those supplies," a spokesman said.

EUROPE EXPANSION

EBay, which is headquartered in San Jose, California, moved into Europe in 1999 when it established eBay International in Berne. Switzerland's low income tax regime for foreign companies was highly beneficial for the auction site. "We do have a very favorable international tax structure," then-Chief Financial Officer Rajiv Dutta told analysts in 2002 when asked how the company managed to pay such low taxes on its non-U.S. income.

The Swiss base also meant, initially, that the company didn't have to charge EU customers VAT. But in 2003, Brussels changed the rules, which forced eBay to charge EU sellers on its platform VAT based on their residence. The VAT gathered was remitted to the tax authority in the customer's country.

Not all customers are charged VAT. Most medium-sized and big businesses are legitimately exempted from paying VAT on some purchases, such as eBay seller fees.

EBay's Swiss-based European public relations head declined to say what portion of its EU customers were liable to be charged VAT. James Cordwell, equities analyst at Atlantic Equities, estimated that such customers accounted for 40-50 percent of sales in Europe.

Since the 2007 creation of its Luxembourg operation, eBay has had German fee revenues of $6.1 billion and UK revenues of $5 billion, its annual accounts show.

If the services were supplied from Switzerland or another non-EU country, and assuming only half of customers should have been charged VAT, EU rules would have obliged eBay to collect $580 million in VAT for the German taxman and $500 million in VAT for HMRC since 2007.

EBay's entitlement to charge Luxembourg VAT on sales and to pay this to the Luxembourg taxman rests on being able to prove in court that eBay Europe Sarl is the provider of services to EU clients.

But despite German and UK fee income of $3.1 billion last year, eBay Europe Sarl recorded turnover of only 5 million euros in 2011.

John Hemming, an MP with the Liberal Democrats, the junior partner in the British coalition government, said the fact eBay's sales revenues did not go through the Luxembourg unit undermined the claim that it was the true provider of services to EU clients.

"If it's a real transaction, you would expect the money to pass with it, and not pass someplace else," he said.

Rather than going to Luxembourg, the money generated from customers continues to go to Berne-based eBay International AG, a spokeswoman said.

When Reuters visited in mid November, staff at the Luxembourg office, just opposite the central post office, declined to discuss what operations the unit conducted for eBay.

A spokesman later said the office conducted activities including billing, data privacy, contracting, regulatory, management and some customer services operations.

By contrast, Amazon and iTunes do report their sales of ebooks and music downloads to EU customers through their Luxembourg units.

Prem Sikka, professor of accounting at Essex University, along with Newark and Roy-Chowdhury said a cash trail through a unit was one of the key factors used as evidence that the unit was the true supplier of a service.

UK and German tax authorities could argue that the shift in eBay's supply base to Luxembourg from Berne was therefore not genuine. If successful, they could claim back the VAT lost.

EBay declined to say why it channeled sales through Switzerland. Tax advisors say the country can still offer some companies lower tax rates than other European low-tax jurisdictions such as Ireland and Luxembourg.

Indeed, EBay's closest rival Amazon, which channels about half its non-U.S. earnings through Luxembourg, reported average income tax on overseas earnings of 6 percent in the past four years. EBay paid just 3 percent over the same period.

(Additional reporting by Brenda Goh; Editing by Will Waterman)


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The 20 Most-Shared Ads of 2012

1. Kony 2012 (Invisible Children)

Most Americans had never heard of Joseph Kony, the head of the Lord's Resistance Army in Uganda, before. This March video from advocacy group Invisible Children changed that.

Click here to view this gallery.

[More from Mashable: The 12 Most Memorable Marketing Campaigns of 2012]

Is Kony 2012 an ad? If so, it was the most-viral ad of the year. If not, it was just an extremely effective advocacy video and a Belgian video for cable network TNT was actually the most-viral ad of 2012.

Unruly, which keeps tabs on viral video activity, thinks Kony is, so it tops this year's list. Indeed, Kony's numbers are pretty staggering -- 10 million shares and 94 million views on YouTube make it the Gangnam Style of charity videos. Not bad for a 30-minute film that doesn't have a cat in sight and doesn't introduce a new dance move.

[More from Mashable: 14 Bizarrely Awesome Rap Cover Videos]

Speaking of which, there are two tributes to Carly Rae Jepsen's "Call Me Maybe" on this list. There are also a few examples of borrowed equity, including Hobbit director Peter Jackson (for Air New Zealand), OK Go (Chevrolet), James Bond (Coke Zero) and various European soccer stars for Nike. There are also viral ad stalwarts Ken Block and GoPro. As usual, though, there are a lot of surprises. Who would have guessed, for instance, that a public service announcement for Melbourne Metro (as in Melbourne, Australia), would rack up 30 million views in less than a month?

This story originally published on Mashable here.


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Chinese bid for A123 may raise security risks: Senators

WASHINGTON (Reuters) - A Chinese company's attempt to take over government-backed battery maker A123 raises serious national security concerns, a bipartisan group of lawmakers said this week, adding to growing congressional opposition to the deal.

China's Wanxiang Group Corp is currently competing with U.S.-based Johnson Controls Inc to buy bankrupt A123, which makes lithium ion batteries for electric cars.

The government must ensure that any sale of A123's technology, which has also been used by the military and to support the U.S. electrical grid, does not threaten domestic security, the senators said in letter to Treasury Secretary Timothy Geithner, Energy Secretary Steven Chu and other top cabinet officials.

Among the eight senators and one senator-elect signing the letter were influential Republican Rob Portman of Ohio and Democrat Dick Durbin of Illinois.

They called on the powerful Committee on Foreign Investment in the United States (CFIUS) to consider any "potentially harmful consequences that could occur as a result" of a sale to Wanxiang.

To acquire A123, Wanxiang needs approval from CFIUS, a U.S. inter-agency panel that vets foreign deals for security concerns.

Wanxiang's law firm Sidley Austin has said that it would submit its bid to CFIUS.

The lawmakers also raised concerns that Wanxiang could receive taxpayer funded assets from A123, which was awarded a $249 million grant by the Obama administration.

"The transfer of assets, technology and intellectual property, developed with American tax dollars, to a foreign company would be irresponsible," the letter said.

The U.S. government has argued in court that A123 cannot be sold without its consent since it received a grant from the Energy Department.

The government did not identify a preferred buyer in its court filing, but the administration has stressed that none of the government's grant would be allowed to fund facilities abroad.

Prior to filing for bankruptcy in October, A123 had received about half of its grant.

When the company filed for Chapter 11 bankruptcy protection in October its plan was to sell its battery business to Milwaukee-based Johnson Controls for $125 million.

This planned sale is subject to better bids at an auction in December. Wanxiang, an auto parts supplier, has said it intends to make an offer for the company.

Wanxiang's pursuit of A123 has been met with uneasiness from Congress. Other lawmakers such as Republican Senators John Thune and Charles Grassley and Democratic Senators Debbie Stabenow and Carl Levin have already voiced misgivings.

(Additional reporting by Ben Klayman; Editing by Bob Burgdorfer)


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